P is for Primark
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Topics: Sales, revenue and costs
When takeovers go wrong
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Cash flow
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The Covid effect
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Sources of finance: cash, profit and reserves
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Costs, profit, breakeven and revenue
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Accounts at WH Smith
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Supermarkets, space and salad
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Filling gaps and fulfilling needs
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Demand, supply and elasticity: the heart of A-level marketing
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