Running, reinvention and recycling
Business Review
Topics: Marketing strategy
From cheapest car to Jaguar: Tata’s product portfolio
Business Review
Branding: from Apple to Xbox
Business Review
One in ten: launching new brands
Business Review
Pink Ladies: a case study in niche marketing
Business Review
How much are you thinking?: psychological pricing
Business Review
Great British companies: Rolls-Royce
Business Review
Pay walls: the saviour for newspapers?
Business Review
DANS LE NOIR
Business Review
The return of Nintendo
Business Review