Skip to main content
Topics: Marketing mix and strategy
The hotel industry: Porter’s generic strategies
Business Review
How much are you thinking?: psychological pricing
Business Review
Business Review
Business Review
Great British companies: Rolls-Royce
Business Review
Pay walls: the saviour for newspapers?
Business Review
Business Review
Business Review
DANS LE NOIR
Business Review
The return of Nintendo
Business Review
Ambush marketing
Business Review
Communication revolution: marketing in the service sector
Business Review