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Topics: Marketing mix and strategy
From cheapest car to Jaguar: Tata’s product portfolio
Business Review
Branding: from Apple to Xbox
Business Review
One in ten: launching new brands
Business Review
AS brainteasers
Business Review
Whitbread: successful diversification
Business Review
Pink Ladies: a case study in niche marketing
Business Review
The hotel industry: Porter’s generic strategies
Business Review
How much are you thinking?: psychological pricing
Business Review
Business Review
Business Review
Great British companies: Rolls-Royce
Business Review