Topics: Global marketing

Volume 20, 2013/ 2014

The Cambridge Satchel Company

Business Review

Volume 19, 2012/ 2013

Paris Hilton: not just a party girl

Business Review

Volume 19, 2012/ 2013

China 2020: marketing heaven

Business Review

Volume 19, 2012/ 2013

Chess, phones and collapsing cards

Business Review

Volume 18, 2011/ 2012

Fender Guitars

Business Review

Volume 18, 2011/ 2012

Moshi Monsters

Business Review

Volume 18, 2011/ 2012

From cheapest car to Jaguar: Tata’s product portfolio

Business Review

Volume 18, 2011/ 2012

Branding: from Apple to Xbox

Business Review

Volume 18, 2011/ 2012

From Iraq to India

Business Review

Volume 17, 2010/ 2011

Doing business in India

Business Review