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Case study

Volkswagen

A transnational corporation

The German-based Volkswagen group provides a good case study of how a TNC operates.

Transnational corporations (TNCs, also known as multinational corporations or MNCs) are large companies that operate in many different countries, producing goods or providing services. The biggest TNCs are involved in economic activities such as retail (e.g. Wal-Mart, based in the USA and owns Asda in the UK), oil (e.g. Exxon Mobil, based in the USA and operating as Esso in the UK), vehicles (e.g. Toyota, based in Japan) and banking (e.g. ING group, based in the Netherlands). The TNC considered in this case study is the German-based Volkswagen group.

Volkswagen (VW) translates as ‘people’s car’. As well as producing Volkswagen vehicles, the group owns other major brands: Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda and the heavy goods vehicle manufacturer Scania.

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A game of two halves

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Moving to the country

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