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The confectionery market

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AI and people management

EXAM FOCUS

A* concepts

Business ethics

Ian Marcousé picks out concepts with the scope to lift a good answer into something special. This time it is ethics

© Achmad Khoeron/stock.adobe.com

This ‘Exam focus’ is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ brand image

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Previous

The confectionery market

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AI and people management

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