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Using the AIDA marketing model

Phil Waterhouse explains how the AIDA model can be applied as part of effective marketing strategies

A Melbourne Metro train at Victoria Park station, Australia
© Leonid Andronov/stock.adobe.com

This article is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ attention, interest, desire, action (AIDA)

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Previous

A career in banking and finance

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Industrial robots

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