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CASE STUDY

Dilmah

Phil Waterhouse analyses the strategy of tea company Dilmah and looks at its ethical practices

© taveesaksri/stock.adobe.com

This case study is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ assessment of a country as a production location

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Previous

Making Europe great again?

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A–Z of marketing

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