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EXAM FOCUS

A* concepts

Competitive advantage

In this new series, Ian Marcousé picks out concepts with the scope to lift a good answer into something special. First in the series is competitive advantage

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This ‘Exam skills’ is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ competitive advantage

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Previous

A–Z of marketing

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Ten common mistakes when writing about business

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