© Nishihama/stock.adobe.com
These are short-term responses to an opportunity or threat. Perhaps because they are short-term, tactics can be applied rather more cynically than other business decisions.
Example: a hotel may have a skimming price strategy, but use Black Friday as a tactical way to boost room sales for slower-moving nights such as Mondays.
Your organisation does not have access to this article.
Sign up today to give your students the edge they need to achieve their best grades with subject expertise
Subscribe
