Skip to main content

This link is exclusively for students and staff members within this organisation.

Unauthorised use will lead to account termination.

Previous

The business of football

Next

Marketing revision – with soft drinks

CASE STUDY

Little Moons

Ian Marcousé looks into the dramatic growth of mochi ice cream brand Little Moons and examines the challenges the company faces

© pamela_d_mcadams/stock.adobe.com

This case study is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ business decisions and strategy

Your organisation does not have access to this article.

Sign up today to give your students the edge they need to achieve their best grades with subject expertise

Subscribe

Previous

The business of football

Next

Marketing revision – with soft drinks

Related articles: