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Marketing revision – with soft drinks

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CASE STUDY

Apple

How has it come to dominate the world?

Phil Waterhouse explores the causes of Apple’s success and the accusations of anti-competitive practices

© Production Perig/stock.adobe.com

This case study is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ assessment of a country as a production location

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Marketing revision – with soft drinks

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Labubu dolls

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