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Strategic drift

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A jolly cup of coffee

Phil Waterhouse examines current trends in the coffee industry and the growth strategy of Jollibee

© memorystockphoto/stock.adobe.com

This article is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ controlling multinational corporations

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Strategic drift

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Fifa

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