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First mover advantage

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The growth of the UK wine market

CASE STUDY

Burberry

Ian Marcousé explores how Porter’s generic strategies can be applied to the fashion brand Burberry

A Burberry store in Singapore
© Heorshe/stock.adobe.com

This case study is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ Porter’s generic strategy matrix

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Previous

First mover advantage

Next

The growth of the UK wine market

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