Science communication connects the scientific community and the public. It is the practice of sharing scientific information with society in a digestible and engaging way. Traditionally, this might have been in the form of a public lecture, but modern science communication usually takes a more interactive approach – for example, hands-on activities, panel discussion events, social media content and videos.
It should be mutually beneficial, building understanding and trust between the public and the scientific community. However, this is not always easy, because science can be inaccessible for the general public. It can also be difficult for researchers to break down the complex research they have spent so much of their lives working on. This is where science communicators come in. We translate complex information into bite-size, understandable information that engages the audience and educates them at the same time.
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